Donaldson, Bill
Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole - 2nd ed. - J. Wiley 2007
15603
Relationship marketing
Strategic alliances (Business)
Business networks
Industrial management
HF5415.55 / Don
Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole - 2nd ed. - J. Wiley 2007
15603
Relationship marketing
Strategic alliances (Business)
Business networks
Industrial management
HF5415.55 / Don