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Neal, Cathy

Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins - Enhanced 4th ed. - McGraw-Hill 2006

15799

Subjects--Topical Terms:
Consumer behavior - Australia
Consumer behavior - Australia - Case studies
Consumer behavior - New Zealand
Market surveys - Australia
Market surveys - Australia - Case studies
Market surveys - New Zealand

LC Class. No.: HF5415.32 / Nea

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