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Shoemaker, Stowe

Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich - 4th ed. - Pearson/Prentice Hall 2007

16415

Subjects--Topical Terms:
Hospitality industry - Marketing

LC Class. No.: TX911.3 / M3Sho

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