McGivern, Yvonne
(The) practice of market research : an introduction / Yvonne McGivern - 3rd ed. - Prentice Hall/Financial Times 2009
17389
Marketing research - Methodology
Social sciences - Research - Methodology
HF5415.2 / Mac
(The) practice of market research : an introduction / Yvonne McGivern - 3rd ed. - Prentice Hall/Financial Times 2009
17389
Marketing research - Methodology
Social sciences - Research - Methodology
HF5415.2 / Mac