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Wood, Marian Burk

(The) marketing plan handbook / Marian Burk Wood - 4th ed. - Pearson/Prentice Hall 2011

18472

Includes CD-ROM

Subjects--Topical Terms:
Marketing - Planning - Handbooks, manuals, etc.
Marketing - Management - Handbooks, manuals, etc.

LC Class. No.: HF5415.13 / Woo

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