Piercy, Nigel.
Market-led strategic change : making marketing happen in your organization / Nigel Piercy. - Butterworth/Heinemann 1992.
4036
Marketing.
Marketing - management.
HF5415 / Pie
Market-led strategic change : making marketing happen in your organization / Nigel Piercy. - Butterworth/Heinemann 1992.
4036
Marketing.
Marketing - management.
HF5415 / Pie