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Lovelock, Christopher

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz - 7th global ed. - Pearson 2011

19023

ISBN: 9780273756064

Subjects--Topical Terms:
Service industries - Asia - Marketing
Service industries - Asia - Management
Customer services - Asia - Marketing

LC Class. No.: HD9980.5 / Lov

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