Advertising and promotions : an integrated brand approach /
Richard J. Semenik ... [et al.]
- 6th ed.
- South-Western Cengage Learning 2012
21604
9780538479868
Advertising
Communication in marketing
Sales promotion
HF5823 / Adv
21604
9780538479868
Advertising
Communication in marketing
Sales promotion
HF5823 / Adv