Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 5th global ed. - Pearson 2012
21705
Advertising
Sales promotion
Communication in marketing
HF5823 / Clo
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 5th global ed. - Pearson 2012
21705
Advertising
Sales promotion
Communication in marketing
HF5823 / Clo