Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th ed. - Prentice-Hall 1994.
4599
Marketing - Management.
HF5415.13 / Kot.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th ed. - Prentice-Hall 1994.
4599
Marketing - Management.
HF5415.13 / Kot.