Dichter, Ernest
(The) strategy of desire / Ernest Dichter ; with a new introduction by Arthur Asa Berger - Transaction Publishers 2002
23519
9780765808943
Motivation (Psychology)
Persuasion (Psychology)
HM / 1201
(The) strategy of desire / Ernest Dichter ; with a new introduction by Arthur Asa Berger - Transaction Publishers 2002
23519
9780765808943
Motivation (Psychology)
Persuasion (Psychology)
HM / 1201