Hooley, Graham J.
Competitive positioning : the key to market success / Graham J. Hooley and John Saunders. - Prentice Hall 1993.
4949
Marketing - Management.
Strategic planning.
Competition.
HF5415.13 / Hoo.
Competitive positioning : the key to market success / Graham J. Hooley and John Saunders. - Prentice Hall 1993.
4949
Marketing - Management.
Strategic planning.
Competition.
HF5415.13 / Hoo.