Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch - 10th global ed. - McGraw-Hill 2013
24436
9789814575119
Advertising
Sales promotion
Communication in marketing
HF / 5823
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch - 10th global ed. - McGraw-Hill 2013
24436
9789814575119
Advertising
Sales promotion
Communication in marketing
HF / 5823