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Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne - Expanded ed. - Harvard Business Review Press 2015

26398

ISBN: 9781625274496

Source: Inv-2016-12-16

Subjects--Topical Terms:
New products
Market segmentation

LC Class. No.: HF / 5415.153

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