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Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 8th ed. - Pearson 2018

27378

ISBN: 9781292222691

Source: Inv-2018-06-28

Subjects--Topical Terms:
Communication in marketing
Advertising

LC Class. No.: HF / 5415.123

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