Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch - 11th ed. - McGraw-Hill Education 2018
27427
9781259921698
Inv-2018-08-08
Advertising
Sales promotion
Communication in marketing
HF / 5823
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch - 11th ed. - McGraw-Hill Education 2018
27427
9781259921698
Inv-2018-08-08
Advertising
Sales promotion
Communication in marketing
HF / 5823