Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan - 5th global ed. - Pearson Education Ltd. 2019
28803
http://library.help.edu.my/
9781292314990
Rec-2020-11-25
Brand name products - Management
HD / 69
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan - 5th global ed. - Pearson Education Ltd. 2019
28803
http://library.help.edu.my/
9781292314990
Rec-2020-11-25
Brand name products - Management
HD / 69