Shimp, Terence A.
Promotion management & marketing communications / Terence A. Shimp. - 3rd ed. - Dryden Press 1993.
6044
Communication in marketing.
Sales promotion.
HF5823 / Shi.
Promotion management & marketing communications / Terence A. Shimp. - 3rd ed. - Dryden Press 1993.
6044
Communication in marketing.
Sales promotion.
HF5823 / Shi.