Abell, Derek.
Strategic market planning : problems and analytical approaches / Derek F. Abell & John S. Hammond. - Prentice-Hall 1979.
830
Marketing - Management.
Marketing - Management - Case studies.
HF5415.13 / Abe.
Strategic market planning : problems and analytical approaches / Derek F. Abell & John S. Hammond. - Prentice-Hall 1979.
830
Marketing - Management.
Marketing - Management - Case studies.
HF5415.13 / Abe.