McCarthy, E. Jerome.
Basic marketing : a managerial approach / E. Jerome McCarthy & William D. Perreault. - 8th ed. - Irwin 1984.
921
Accompanied by: Learning aid.
Marketing - Management.
HF5415.13 / Macc.
Basic marketing : a managerial approach / E. Jerome McCarthy & William D. Perreault. - 8th ed. - Irwin 1984.
921
Accompanied by: Learning aid.
Marketing - Management.
HF5415.13 / Macc.