Buzzell, Robert D.
(The) PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale. - Free Press 1987.
7053
Marketing - Management.
Strategic planning.
HF5415.13 / Buz.
(The) PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale. - Free Press 1987.
7053
Marketing - Management.
Strategic planning.
HF5415.13 / Buz.