Rossiter, John R.
Advertising communications and promotion management / John R. Rossiter, Larry Percy. - 2nd ed. - Irwin/McGraw-Hill 1996.
7152
Advertising.
Communication in marketing.
HF5821 / Ros.
Advertising communications and promotion management / John R. Rossiter, Larry Percy. - 2nd ed. - Irwin/McGraw-Hill 1996.
7152
Advertising.
Communication in marketing.
HF5821 / Ros.