Cespedes, Frank V.
Managing marketing linkages : text, cases, and readings / Frank V. Vespedes. - Prentice Hall 1996.
7158
Marketing.
Marketing - Case studies.
Business planning.
HF5415 / Ces.
Managing marketing linkages : text, cases, and readings / Frank V. Vespedes. - Prentice Hall 1996.
7158
Marketing.
Marketing - Case studies.
Business planning.
HF5415 / Ces.