Lancaster, Geoff.
Essentials of marketing : text and cases / Geoff Lancaster, Lester Massingham. - 3rd ed. - McGraw-Hill 1999.
8833
Marketing.
Marketing - Case studies.
HF5415 / Lan.
Essentials of marketing : text and cases / Geoff Lancaster, Lester Massingham. - 3rd ed. - McGraw-Hill 1999.
8833
Marketing.
Marketing - Case studies.
HF5415 / Lan.