Dowling, Grahame.
Creating corporate reputations : identity, image, and performmance / Grahame Dowling. - Oxford University Press 2001.
9193
Corporate image.
Corporations - Public relations - Case studies.
Brand name products - Management.
HD59.2 / Dow.
Creating corporate reputations : identity, image, and performmance / Grahame Dowling. - Oxford University Press 2001.
9193
Corporate image.
Corporations - Public relations - Case studies.
Brand name products - Management.
HD59.2 / Dow.