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Ahmed, Pervaiz K.

Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq. - Butterworth/Heinemann 2002.

10099

Subjects--Topical Terms:
Marketing - Management.
Marketing - Management - Case studies.
Marketing channels.
Marketing channels - Case studies.

LC Class. No.: HF5415.13 / Ahm.

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