Kotler, Philip.
Marketing management : analysis planning, implementation, and control / Philip Kotler. - Millennium ed. - Prentice-Hall 2000.
10118
Marketing - Management.
HF5415.13 / Kot.
Marketing management : analysis planning, implementation, and control / Philip Kotler. - Millennium ed. - Prentice-Hall 2000.
10118
Marketing - Management.
HF5415.13 / Kot.