Storbacka, Kaj.
Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen. - McGraw-Hill 2001.
10333
Customer relations - Management.
HF5415.5 / Sto.
Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen. - McGraw-Hill 2001.
10333
Customer relations - Management.
HF5415.5 / Sto.