Webster, Frederick, E.
Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster. - 2nd ed. - J. Wiley 2000.
10847
Customer services - Management.
Customer relations - Management.
Marketing - Management.
HF5415.5 / Web.
Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster. - 2nd ed. - J. Wiley 2000.
10847
Customer services - Management.
Customer relations - Management.
Marketing - Management.
HF5415.5 / Web.