Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly. - 7th ed. - McGraw-Hill/Irwin 2004.
11118
Marketing - Management.
HF5415.13 / Pet.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly. - 7th ed. - McGraw-Hill/Irwin 2004.
11118
Marketing - Management.
HF5415.13 / Pet.