Belch, George E.
Advertising and prmotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 6th ed. - McGraw-Hill/Irwin 2004.
11191
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / Bel.
Advertising and prmotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 6th ed. - McGraw-Hill/Irwin 2004.
11191
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / Bel.