Arens, William F.
Contemporary advertising / William F. Arens. - 9th ed. - McGraw-Hill/Irwin 2004.
11363
Includes CD-ROM.
Advertising.
HF5821 / Are.
Contemporary advertising / William F. Arens. - 9th ed. - McGraw-Hill/Irwin 2004.
11363
Includes CD-ROM.
Advertising.
HF5821 / Are.