Zikmund, William G.
Essentials of market research / William G. Zikmund. - 2nd ed. - South-Western/Thomson 2003.
11415
Marketing research.
HF5415.2 / Zik.
Essentials of market research / William G. Zikmund. - 2nd ed. - South-Western/Thomson 2003.
11415
Marketing research.
HF5415.2 / Zik.