Perreault, William D.
Essentials of marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. - 8th ed. - Irwin/McGraw-Hill 2000.
11645
Includes CD-ROM.
Marketing.
HF5415 / Per.
Essentials of marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. - 8th ed. - Irwin/McGraw-Hill 2000.
11645
Includes CD-ROM.
Marketing.
HF5415 / Per.