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Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - McGraw-Hil 2004.

12194

Includes CD-ROM.

Subjects--Topical Terms:
Consumer behavior - United States.
Market surveys - United States.
Consumer behavior - United States - Case studies.

LC Class. No.: HF5415.33 / U6Haw.

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