Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 10th ed. - Pearson/Prentice Hall 2004.
12200
Marketing - Decision-making - Case studies.
Marketing - Management - Case studies.
HF5415.135 / Ker.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 10th ed. - Pearson/Prentice Hall 2004.
12200
Marketing - Decision-making - Case studies.
Marketing - Management - Case studies.
HF5415.135 / Ker.