Holt, Douglas B.
How brands become icons : the principles of cultural branding / Douglas B. Holt. - Harvard Business School Press 2004.
12396
Brand name products.
Business names.
Popular culture.
HD69 / B7Hol.
How brands become icons : the principles of cultural branding / Douglas B. Holt. - Harvard Business School Press 2004.
12396
Brand name products.
Business names.
Popular culture.
HD69 / B7Hol.