Duncan, Tom.
Principles of advertising and IMC / Tom Duncan. - 2nd ed. - McGraw-Hill/Irwin 2005.
12515
Brand name products - Marketing - Management.
Communication in marketing.
HF5415.13 / Dun.
Principles of advertising and IMC / Tom Duncan. - 2nd ed. - McGraw-Hill/Irwin 2005.
12515
Brand name products - Marketing - Management.
Communication in marketing.
HF5415.13 / Dun.