Perreault, William D.
Essentials of marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. - 10th ed. - McGraw-Hill/Irwin 2006.
13035
Includes CD-ROM.
Marketing.
HF5415 / Per.
Essentials of marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. - 10th ed. - McGraw-Hill/Irwin 2006.
13035
Includes CD-ROM.
Marketing.
HF5415 / Per.