Bateson, John E. G.
Managing services marketing : text and readings / John E. G. Bateson. - 2nd. ed. - Dryden Press 1991.
3134
Service industries - Marketing - Management.
HD9980.5 / Bat.
Managing services marketing : text and readings / John E. G. Bateson. - 2nd. ed. - Dryden Press 1991.
3134
Service industries - Marketing - Management.
HD9980.5 / Bat.