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O'Shaughnessy, John

(The) marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy - Oxford University Press 2003

14468

Subjects--Topical Terms:
Consumer behavior
Consumers - Psychology
Marketing - Psychological aspects
Advertising - Psychological aspects
Decision making - Psychological aspects
Emotions - Economic aspects

LC Class. No.: HF5415.32 / Osh

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