Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 3rd ed. - Pearson/Prentice Hall 2007
14791
Advertising
Sales promotion
Communication in marketing
HF5823 / Clo
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 3rd ed. - Pearson/Prentice Hall 2007
14791
Advertising
Sales promotion
Communication in marketing
HF5823 / Clo