Strategic marketing / (Record no. 10747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509 a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607155345.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.135 |
| Item number | Cra |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | David W. Cravens, Nigel F. Piercy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2009 |
| 501 ## - WITH NOTE | |
| With note | 15815 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Decision making |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Management - Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF5415.135 Cra |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2008-06-30 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2008-06-30 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2008-06-30 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2008-06-30 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lost | ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 30.06.2008 | HF5415.135 Cra | H012750 | 07.06.2023 | Open Book Shelf | ||||||
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 30.06.2008 | HF5415.135 Cra | H012751 | 07.06.2023 | Open Book Shelf | |||||||
| HELP ACADEMY (HA) | HELP ACADEMY (HA) | New Materials Shelf | 30.06.2008 | HF5415.135 Cra | H012749 | 07.06.2023 | Open Book Shelf | |||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 30.06.2008 | HF5415.135 Cra | H012752 | 07.06.2023 | Open Book Shelf |