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Personality not included : why companies lose their authenticity and how great brands get it back / (Record no. 10804)

000 -LEADER
fixed length control field	00453 a2200145 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607155402.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.1255
Item number	Bha
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Bhargava, Rohit
245 ## - TITLE STATEMENT
Title	Personality not included : why companies lose their authenticity and how great brands get it back /
Statement of responsibility, etc.	Rohit Bhargava
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw-Hill
Date of publication, distribution, etc.	2008
501 ## - WITH NOTE
With note	15873
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Authenticity (Philosophy)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5415.1255 Bha
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2008-07-29
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2008-07-29

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	29.07.2008		HF5415.1255 Bha	H012851		07.06.2023	Open Book Shelf
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	02.06.2009		HF5415.1255 Bha	H014115		07.06.2023	Open Book Shelf