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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / (Record no. 11400)

000 -LEADER
fixed length control field	00519 a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607155705.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HC79
Item number	C6Aze
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Azevedo, Abaete de
245 ## - TITLE STATEMENT
Title	Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing /
Statement of responsibility, etc.	Abaete de Azevedo and Ricardo Pomeranz
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw-Hill
Date of publication, distribution, etc.	2008
501 ## - WITH NOTE
With note	16486
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Customer relations
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Pomeranz, Ricardo
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HC79 C6Aze
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2009-01-03
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2009-01-03

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	03.01.2009		HC79 C6Aze	H013572		07.06.2023	Open Book Shelf
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	28.02.2009		HC79 C6Aze	H013737		07.06.2023	Open Book Shelf