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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / (Record no. 11590)

000 -LEADER
fixed length control field	00619 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607155751.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13
Item number	Moe
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Moeller, Leslie H.
245 ## - TITLE STATEMENT
Title	The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /
Statement of responsibility, etc.	Leslie H. Moeller and Edward C. Landry ; Theodore Kinni
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw-Hill
Date of publication, distribution, etc.	2009
501 ## - WITH NOTE
With note	16681
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Rate of return
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Profit
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Landry, Edward C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kinni, Theodore B.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5415.13 Moe
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2009-03-05

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	05.03.2009		HF5415.13 Moe	H013750		07.06.2023	Open Book Shelf