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Basic marketing : a marketing strategy planning approach / (Record no. 11656)

000 -LEADER
fixed length control field	00500 a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607155810.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	Per
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Perreault, William D.
245 ## - TITLE STATEMENT
Title	Basic marketing : a marketing strategy planning approach /
Statement of responsibility, etc.	William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement	17th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw-Hill/Irwin
Date of publication, distribution, etc.	2009
501 ## - WITH NOTE
With note	16748
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Cannon, Joseph P.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	McCarthy, E. Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5415 Per
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2009-03-20
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2009-03-20

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					ELM LIBRARY (ELM)	ELM LIBRARY (ELM)	New Materials Shelf	20.03.2009		HF5415 Per	H013844		07.06.2023	Open Book Shelf
					ELM LIBRARY (ELM)	ELM LIBRARY (ELM)	New Materials Shelf	20.03.2009		HF5415 Per	H013845		07.06.2023	Open Book Shelf