Normal view MARC view ISBD view

Manager's guide to marketing, advertising, and publicity / (Record no. 12622)

000 -LEADER
fixed length control field	00399 a2200157 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607173857.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	Cal
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Callen, Barry
245 ## - TITLE STATEMENT
Title	Manager's guide to marketing, advertising, and publicity /
Statement of responsibility, etc.	Barry Callen
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw-Hill
Date of publication, distribution, etc.	2010
501 ## - WITH NOTE
With note	17746
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Publicity
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF5415 Cal

Holdings
Home library	Current library	Shelving location	Date received	Full call number	Barcode	Date last transaction	Price effective from	Koha item type
ELM LIBRARY (ELM)	ELM LIBRARY (ELM)	New Materials Shelf	29.12.2009	HF5415 Cal	H014923	29.12.2009	07.06.2023	Open Book Shelf
HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	02.04.2010	HF5415 Cal	H015299	29.12.2009	07.06.2023	Open Book Shelf
HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	02.04.2010	HF5415 Cal	H015300	29.12.2009	07.06.2023	Open Book Shelf