Contemporary advertising and integrated marketing communications / (Record no. 13604)
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000 -LEADER | |
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fixed length control field | 00500 a2200169 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230607174321.0 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5821 |
Item number | Are |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Arens, William F. |
245 ## - TITLE STATEMENT | |
Title | Contemporary advertising and integrated marketing communications / |
Statement of responsibility, etc. | William F. Arens, Michael F. Weigold, Christian Arens |
250 ## - EDITION STATEMENT | |
Edition statement | 13th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | McGraw-Hill/Irwin |
Date of publication, distribution, etc. | 2011 |
501 ## - WITH NOTE | |
With note | 18774 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Weigold, Michael F. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Arens, Christian |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Open Book Shelf |
-- | HF5821 Are |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Total Checkouts | Full call number | Barcode | Date last transaction | Date last checked out | Price effective from | Koha item type |
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ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 07.10.2010 | HF5821 Are | H016160 | 07.10.2010 | 07.06.2023 | Open Book Shelf | |||||||
ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 07.10.2010 | HF5821 Are | H016161 | 07.10.2010 | 07.06.2023 | Open Book Shelf | |||||||
HELP ACADEMY (HA) | HELP ACADEMY (HA) | New Materials Shelf | 18.10.2010 | HF5821 Are | H016232 | 07.10.2010 | 07.06.2023 | Open Book Shelf | |||||||
HELP ACADEMY (HA) | HELP ACADEMY (HA) | New Materials Shelf | 18.10.2010 | HF5821 Are | H016233 | 07.10.2010 | 07.06.2023 | Open Book Shelf | |||||||
HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 07.10.2010 | HF5821 Are | H016159 | 07.10.2010 | 07.06.2023 | Open Book Shelf |