Marketing communications : a brand narrative approach / (Record no. 16531)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00491 a2200169 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607212211.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | Dah |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dahlen, Micael |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications : a brand narrative approach / |
| Statement of responsibility, etc. | Micael Dahlen, Fredrik Lange, Terry Smith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | J. Wiley |
| Date of publication, distribution, etc. | 2010 |
| 501 ## - WITH NOTE | |
| With note | 21758 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lange, Fredrik |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, Terry |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF5415.123 Dah |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Total Checkouts | Full call number | Barcode | Date last transaction | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 22.09.2012 | HF5415.123 Dah | H019075 | 22.09.2012 | 07.06.2023 | Open Book Shelf | |||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 22.09.2012 | HF5415.123 Dah | H019074 | 22.09.2012 | 07.06.2023 | Open Book Shelf |